SalemPR has a seven point program that:

1) analyzes your online presence
2) identifies gaps
3) recommends actionable steps
4) implements these actions
5) reviews daily/ weekly/ monthly
6) modifies and adapts according to review
7) advises additional reputation management and growth strategies

Reputation management services include:

Research
Analysis
Developing positive online content
Working with you and or your PR firm to craft messages, articles and webpages to work positively in your favor
Soliciting positive reviews for you on Google, facebook and other online directories and review sites
Combating negative reviews
Demoting negative online content